Monthly Recommendation
#Beautiful People

This month, we introduce beautiful people, a brand that has been at the forefront of domestic brands since its debut in 2008, captivating fans both in Japan and abroad.

Knits, cardigans, skirts, and coats by beautiful people hanging on a rack

1.KNIT | The / A Rock Knit Po The Flaming Lips 2.CARDIGAN | Sheer Rib Cardigan 3.SKIRT | Selvedge Logo Chino Military Skirt 4.COAT | Pile Melton The/A Duffle Coat

The brand is gaining attention for its fresh perspective and design, which eliminates various boundaries by embracing the concept of "Everything is beautiful." This includes "children's clothes for adults" that parents and children can share, "boys' line" that can be shared by men and women, and the "Side-C line" that expresses the space between the front and back.
Another characteristic is that it introduces playful designs for adults every season. For example, the 22 Pre Spring collection features rock band T-shirts that we want to pass on to the next generation, reinterpreted as knits.

Knits, dresses, jackets, and bags by beautiful people arranged together

1.KNIT | The/A Rock Knit Lou Reed 2.DRESS | Cotton Wool Waffle Dolman Rib Dress 3.JACKET | Vintage Leather The/ A Riders Jacket 4.BAG | BP Big Name Tote

Furthermore, the brand publicly states its four BRAND DNAs: "advanced craftsmanship," "high-quality textiles," "uniqueness that overturns common sense," and "fusion of contradictory elements."
Unusually for a women's brand, production takes place in men's factories known for their tailoring techniques, and the brand also focuses on creating high-quality materials. As a result, even in classic casual items like T-shirts and denim, as well as signature items such as tailored jackets and outerwear, you can always feel the artisan's attention to detail. It is on this foundation of quality, combined with ideas and concepts that challenge conventional wisdom, a willingness to embrace new perspectives, and a commitment to beauty, that the brand is loved by a wide range of customers, from young people of Generation Z to those who are well-versed in fashion.

Tops, skirts, coats, and sneakers by beautiful people arranged together

1.TOPS | Stretch Rib Border Pullover 2.SKIRT | Shadow Check Military Skirt 3.COAT | Ultimate Pima Twill Soutien Collar Coat 4.SNEAKER | BP×Mizuno Sneaker

Forget-me-nots offers a wide selection of beautiful people's signature items, such as riders jackets and trench coats, as well as new items from the 2022SS collection. Please take a look.