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2026/07/08

adidas Originals for Forget-me-nots FORUM SQ W

Born from the collaboration between Forget-me-nots and NIKE, these W NIKE T90 SHOX MAGIA SP FMN are designed with the concept of "Rhythm of Liberation". Combining chrome details with a ...

2026/07/03

YOU & fmn vol.5 feat. MICO

YOU & fmn vol.5feat.MICO YOU & fmn vol.5feat.MICO “YOU & fmn” is a series introducing independent and active women who are connected with fmn. For our fifth gue...

2026/06/17

W NIKE T90 SHOX MAGIA SP FMN STAFF SNAP

fmn Staff Styling with Forget-me-nots × NIKE W NIKE T90 SHOX MAGIA SP FMN ...

2026/06/05

W NIKE T90 SHOX MAGIA SP FMN

Born from a collaboration between Forget-me-nots and NIKE, these W NIKE T90 SHOX MAGIA SP FMN are designed with the concept of "Rhythm of Liberation." Combining chrome details with a gr...

2026/05/13

Talking with Shokki

Starting Saturday, May 2nd, a POPUP event for the handmade ceramic label will be held at Forget-me-nots stores, beginning with the Forget-me-nots Daikanyama main store. Prior to the POPUP, we...

2026/04/22

Forget-me-nots 26SS Original Collection

Forget-me-nots 26SSOriginal Collection Forget-me-nots 26SSOriginal Collection Tops | Rave Review - Aila Pants | Forget-me-nots - Wide Tuck Slacks Shoes | NIKE - T90...

2026/04/14

Neighborhood Portraits: EGORAPIN’ – Karin

"Neighborhood Portraits" is content that carefully captures the atmosphere and rhythm of a town by focusing on shops that create various cultures in the same area as Forget-me-nots. We visite...

2026/04/03

Forget-me-nots Highlights: NIKE Wmns First Sight Noir

Forget-me-nots Highlights:NIKE Wmns First Sight Noir Forget-me-nots Highlights:NIKE Wmns First Sight Noir Noir debuts as the start of the First Sight collection.These shoes ...

2026/03/26

Neighborhood Portraits : PPP STORE – Nanako

"Neighborhood Portraits" is a content series that focuses on shops creating various cultures in the same area as Forget-me-nots, carefully capturing the atmosphere and rhythm of the town.PPP STORE...

2026/03/10

GANNI VINTAGE カプセルコレクション

GANNI VINTAGECapsule Collection GANNI VINTAGECapsule Collection Introducing a vintage capsule collection from Copenhagen-based brand GANNI. The collection features washed-ou...

2026/01/07

Style Spotlight #6: A Piece to Start the Year With

Style Spotlight by fmn #6A Piece to Begin the Year With Style Spotlight by fmn #6A Piece to Begin the Year With Introducing items you'll want to add to your wardrobe at the ...

2025/12/12

Holiday Gift Guide 2025

fmn's holiday shopping guide features everything from classic bestsellers to niche items. We introduce gift ideas for yourself and your loved ones at the end of 2025, categorized by color to...

2025/12/05

Talking with Ugly Sweater Club designer Anzhelika

From November 22nd (Saturday) to December 1st (Monday), we held an installation by Ugly Sweater Club at the Forget-me-nots Daikanyama main store. Ugly Sweater Club is a knitwear brand based in...

2025/12/02

Neighborhood Portraits: TESS – Yuka

"Neighborhood Portraits" is a series that carefully captures the atmosphere and rhythm of a town by focusing on shops that create various cultures in the same area as Forget-me-nots. Nail sal...

2025/11/26

Neighborhood Portraits : Zoey – tomoyo

"Neighborhood Portraits" is a content series that carefully captures the atmosphere and rhythm of a town by focusing on stores that create diverse cultures in the same area as Forget-me-nots. ...

2025/11/25

Winter Goods Collection

Winter Goods Collection Winter Goods Collection Winter is just around the corner, and we've gathered a selection of cozy winter accessories to help you enjoy the colder months. Add a littl...

2025/11/21

Neighborhood Portraits: GOOD THING – marin & tomono

2025/11/15

YOU & fmn vol.4 feat. Maro

YOU & fmn vol.4feat.Maro YOU & fmn vol.4feat.Maro “YOU & fmn” is a series introducing independent and active women who connect with fmn. Our fourth guest is Maro...

2025/11/01

Forget-me-nots Highlights:NIKE Shox Z

Forget-me-nots Highlights:NIKE Shox Z Forget-me-nots Highlights:NIKE Shox Z Introducing the Shox Z, featuring a sharp, slender design and striking color contrast between the...

2025/10/17

YOU & fmn Vol. 3 featuring COMI

YOU & fmn vol.3feat.COMI YOU & fmn vol.3feat.COMI “YOU & fmn” is a new series that introduces independent and active women who are connected to fmn. For our thi...

2025/10/03

Style Spotlight #5 The Waves of Autumn

Style Spotlight by fmn #5The Waves of Autumn Style Spotlight by fmn #5The Waves of Autumn The weather is getting a little chilly, and AW items have gradually started arrivin...

2025/09/13

Forget-me-nots Highlights: JORDAN TRUNNER O/S SP

Forget-me-nots Highlights:JORDAN TRUNNER O/S SP Forget-me-nots Highlights:JORDAN TRUNNER O/S SP Introducing the new JORDAN TRUNNER model from JORDAN.Inspired by JORDAN baske...

2025/09/11

YOU & fmn vol.2 feat.kotohayokozawa

YOU & fmn vol.2feat.kotohayokozawa YOU & fmn vol.2feat.kotohayokozawa “YOU & fmn” is a new series introducing independent and active women who are connected with...

2025/09/05

Forget-me-nots Exclusive Collection

Forget-me-nots Exclusive CollectionSpecial items from 3 brands are now available Forget-me-nots Exclusive CollectionSpecial items from 3 brands are now available To commemor...

2025/08/08

Style Spotlight #4

Style Spotlight by fmn #4fmn curated essentials tops collection Style Spotlight by fmn #4fmn curated essentials tops collection A casual tops collection that stands out when...

2025/07/31

Talking w/ Model Mayuri

Mayuri, a popular model, is known for her unique worldview and staying true to herself. Before the styling shoot for the W AIR JORDAN MULE proposed by Forget-me-nots, we interviewed her. From her ...

2025/07/24

Forget-Me-Nots Highlights: W AIR JORDAN MULE

Forget-me-nots Highlights:W AIR JORDAN MULE Forget-me-nots Highlights:W AIR JORDAN MULE The Jordan Mule's effortless charm comes from its high-quality materials and refined ...

2025/06/13

Style Spotlight #3

Style Spotlight by fmn #3Mood Shift : Four Dresses, Four Worlds Style Spotlight by fmn #3Mood Shift : Four Dresses, Four Worlds We've gathered dresses that elevate your mood...

2025/05/30

YOU & fmn vol.1 feat. Wataru Tsugumi

YOU & fmn vol.1feat. Tsugumi Watari YOU & fmn vol.1feat. Tsugumi Watari YOU & fmn is a new series that introduces independent and active women who are connected ...

2025/05/16

Style Spotlight by fmn #2 – New drops for warmer days

Style Spotlight by fmn #2New drops for warmer days Style Spotlight by fmn #2New drops for warmer days As the seasons change, why not add a new piece to your wardrobe befor...

2025/03/14

Style Spotlight by fmn #1 – Introducing adidas TAEKWONDO

Style Spotlight by fmn #1Introducing adidas TAEKWONDO Style Spotlight by fmn #1Introducing adidas TAEKWONDO Introducing Style Spotlight, where fmn presents styling suggest...

2024/12/11

Forget-me-nots GIFT GUIDE 2024

Forget-me-notsGIFT GUIDE 2024 Forget-me-notsHoliday Gift Guide Would you like to choose a special gift to express your gratitude to your loved ones, or as a reward for yourself? From glamo...

2024/11/01

Talking w/ Photographer mikri

What this creative and independent womanvalues For nine days, from Saturday, November 9th to Sunday, November 17th, photographer Mikri will hold a solo exhibition at the Forget-me-nots Daika...

2024/10/04

Talking with Graphic Artist BONYUKI

2024/05/25

NIKE LIMITLESS COLLECTION vol.2

NIKE LIMITLESS COLLECTION vol.2 NIKE LIMITLESS COLLECTION vol.2 Life is your own story, always. Staying true to yourself makes the narrative more interestin...

2024/04/18

Mix and Match #46 NIKE｜Wmns Air Max Isla Sandal

The weather is getting pleasant, and spring/summer fashion is finally in full swing. Why not start incorporating the new season into your footwear?Volume sol...

2024/03/13

Mix and Match #45 Forget-me-nots｜Thermal Bustier

Have you checked out the Forget-me-nots 2024 Spring/Summer Collection, which was released last month?The fmn original line was designed with the idea that "in...

2024/02/29

Monthly Recommendation
#Marine Serre

Monthly Recommendation#MARINE SERRE Monthly Recommendation#MARINE SERRE Forget-me-nots will begin handling the Paris-based brand MARINE SERRE. It is a new and...

2024/02/14

NIKE LIMITLESS COLLECTION

NIKE LIMITLESS COLLECTION NIKE LIMITLESS COLLECTION This collection was developed with women's lifestyles in mind.It features a lineup of three shoes that will adorn ...

2024/02/07

Forget-me-nots 2024 Spring Summer Collection

Forget-me-nots2024 Spring Summer Collection It's not always necessary to use unique items to express yourself. ...

2024/01/31

Mix and Match #44
Forget-me-nots｜Mesh Loose Crew Neck Knit

It feels like 2024 just started, and now February is already here!It's about time to get a head start on preparing for spring...♡ And the perfect item for that ...

2024/01/23

Monthly Recommendation
#KNWLS

Monthly Recommendation#KNWLS Monthly Recommendation#KNWLS Forget-me-nots will begin carrying items from the London-based brand . Remaking items such as...

2024/01/17

Mix and Match #43
rokh｜Mask Jersey Top

The year 2024 has begun! While the cold days continue, Forget-me-nots is already receiving new 2024 spring/summer items. This time, we're highlighting a sheer t...

2023/12/20

Mix and Match #42
THE NORTH FACE｜Nuptse Vest

December is here, with plenty of events like Christmas and year-end parties! As the cold weather truly sets in, down vests become an indispensable item. Among the...

2023/12/08

Forget-me-nots GIFT GUIDE

Forget-me-notsGIFT GUIDE Presenting a gift selection from Forget-me-nots For anniversaries, gifts to loved ones, or a treat for yourself. We offer a selection of jewelry, bags, and other...

2023/11/29

Mix and Match #41
Forget-me-nots｜Collar Detachable Coat

The end of the year is approaching! December is just around the corner, bringing with it an air of excitement.As the number of events increases, a chic coat per...

2023/11/21

Monthly Recommendation
#Octi

Monthly Recommendation#Octi Monthly Recommendation#Octi Forget-me-nots will begin carrying ＜Octi＞, a jewelry brand based in London. ＜Octi＞ is a brand k...

2023/11/15

Mix and Match #40
Aries｜Credit Card Sweat

It's November, and winter is almost in full swing! We've entered the season where thick sweatshirts are essential.This time, we're highlighting a crewneck sweatsh...

2023/10/25

Mix and Match #39 Courrèges｜Milano Knit Cropped Cardigan

It's still warm during the day, but it's getting chilly in the mornings and evenings. From October to November, a cardigan that can be easily thrown on and styl...

2023/10/04

Mix and Match #38 Nike｜V2K RUN

Although the summer heat lingered this year, sandal season is finally over! October has arrived, bringing with it a shift to sneakers.Have you chosen your main sneakers for autumn yet?This...

2023/10/04

Mix and Match #37 Nike｜V2K RUN

Although the hot weather lingered this year, sandal season is finally over! October has arrived, and it's time to switch to sneakers.Have you chosen your star sneakers for autumn yet?This ...

2023/08/31

今月のピックアップブランド #Feng Chen Wang

Monthly Recommendation#Feng Chen Wang Monthly Recommendation#Feng Chen Wang Forget-me-nots will begin carrying the brand Feng Chen Wang, from the Beijing, China-born designer. Feng Chen W...

2023/08/24

Mix and Match #36 Forget-me-nots｜Flower Print Velour One-piece

It's already late August, and it's time to start preparing your fall wardrobe! This time, we're introducing a floral print camisole dress that's perfect for an early fall look. This is an original...

2023/08/02

Mix and Match #35 GANNI｜Printed Mesh Long Sleeve Rollneck

Sheer tops are a must-have trend for 2023.Paired with a camisole or dress, or layered over a T-shirt, they instantly create a stylish look with this season's mood.This time, we're introduci...

2023/07/27

Monthly Recommendation #GANNI

Monthly Recommendation#GANNI Monthly Recommendation#GANNI GANNI is a fashion brand from Copenhagen, Denmark. This season, Forget-me-nots has also started carrying items from their Pre-Fall...

2023/07/12

Mix and Match #34 kotohayokozawa｜Layered Trunks

kotohayokozawa is a brand that delivers unique patterns with an improvisational approach every season.This time, we recommend their new striped shorts, designed to look like you're wearing ...

2023/06/20

Mix and Match#33 Nike｜WMNS Adjust Force Sandal

As sandals become more popular this season, have you checked out this year's trendy sandals yet? This time, we're introducing Nike's WMNS Adjust Force Sandal. The interchangeable straps can be sty...

2023/06/13

4 Dressing Scene Ideas with Nike WMNS Adjust Force Sandal

4 Dressing Scenes Ideaswith Nike WMNS Adjust Force Sandal This summer, Nike is set to release its new "Nike WMNS Adjust Force Sandal," an iconic sandal design inspired by classic 90s basketba...

2023/06/08

Mix and Match#32 Aries｜Mini Problemo Uniform Shirt

As genderless fashion trends continue to rise, we're excited to introduce the Aries pocket work shirt, a street fashion brand from the UK. This eye-catching piece features a bright, impactful yell...

2023/05/24

"Every woman is a flower bud. Find it yourself." by first-year students of Tama Art University, Textile Design Department.

“Every woman is a flower bud.Find it yourself.”by first-year students of Tama Art University, Textile Design Department. “Every woman is a flower bud.Find it yourself.”by first-year student...

2023/05/18

今月のオススメ #BIRKENSTOCK

Monthly Recommendation#BIRKENSTOCK Monthly Recommendation#BIRKENSTOCK When it comes to summer fashion, sandals are a must-have. Are you aware that BIRKENSTOCK is quietly experiencing a res...

2023/05/11

Mix and Match #31 rokh｜Two Tone Detailed Jersey Top

The monogram top is a trendy item that continues to be popular among fashionistas. Just by incorporating one, a simple outfit will look sophisticated. Of course, you can wear it alone, but ...

2023/04/27

Monthly Recommendation #rokh

Monthly Recommendation#rokh Monthly Recommendation#rokh The Coachella Valley Music and Arts Festival, one of the world's largest music festivals, which took place in the latter half of Apr...

2023/04/20

Mix and Match #30 courrèges｜Interlock Tracksuit Jacket

The sports mix style is a trending keyword. With a rapidly increasing number of people using "track jackets" as a wardrobe staple, this time we're introducing a track jacket from courrèges, which ...

2023/04/05

Mix and Match #29 FETICO｜Flared Sleeve Knit Top

It's April and the warmth of spring is here, making us excited to wear our spring clothes. Today, we're introducing FETICO's flared sleeve knit top, a single piece that completes any outfit. FETIC...

2023/03/22

Mix and Match #28 勿忘草 | サファリシャツJKT

Thank you for always reading "Mix and Match." Forget-me-nots opened its second store in Fukuoka on March 11th! This time, we're introducing outfits ...

2023/03/06

NEW OPEN Forget-me-nots Fukuoka

NEW OPENForget-me-nots Fukuoka On Saturday, March 11, 2023, Forget-me-nots will open its second store in Japan, "Forget-me-nots Fukuoka," in Fukuoka. The new store is located in Daimyo, adj...

2023/03/02

Nike WMNS Air Max 1 SFR 3.4 Sat - at Forget-me-nots

Nike WMNS Air Max 1 SFRSat, Mar. 4 - at Forget-me-nots The Nike Air Max 1 SFR will be launched as a Forget-me-nots Exclusive, following the Air Max 1's 35th anniversary last year.With AIR MAX...

2023/03/02

Mix and Match #Special

Items to wear : １.Jordan ２.FETICO｜ Lace Knit Bodysuit (White / size F) ３.FETICO｜ 2Way Bra Jumpsuit (Brown / size 2) ４.courrèges｜ Leather Baby Shark Bag (Black / size F) St...

2023/02/15

Monthly Recommendation #MM6 Maison Margiela

Monthly Recommendation#MM6 Maison Margiela Monthly Recommendation#MM6 Maison Margiela This month, we are pleased to introduce MM6 Maison Margiela, which we have newly started carrying. ...

2023/02/09

Mix and Match#27 rokh｜Laced Open Back Tailored Blazer

The blazer jacket, a must-have for any adult, has remained a classic item for a long time, as it can be the star of not only business casual outfits but also everyday casual wear. This time, we wi...

2023/01/31

Monthly Recommendation #Courrèges

Monthly Recommendation#Courrèges Monthly Recommendation#Courrèges This month, we're introducing Courrèges, a brand that has seen a resurgence in popularity, especially among young people. ...

2023/01/25

Mix and Match#26 Forget-me-nots｜Flower fmn Logo Crew Neck Sweat

Crew neck sweatshirts are not only perfect for street style with denim and sweats, but also easy to pair with feminine styles like tight skirts, making them a popular staple item among fashionista...

2022/12/22

Mix and Match #25 rokh｜Multi Patch Baseball Jacket

Baseball jackets, reminiscent of American school uniforms, have gained popularity as a men's outerwear trend, but they are also experiencing a major boom among women! The Multi Patch Baseball Jack...

2022/12/15

Monthly Recommendation #TOM WOOD

Monthly Recommendation#TOM WOOD Monthly Recommendation#TOM WOOD This month, we would like to introduce TOM WOOD jewelry, perfect for gifts. １.RING | Mini Heart ...

2022/12/08

Mix and Match#24 Yves Salomon Meteo｜Natural Woven Wool Collar Jacket

With the arrival of winter in December, it's time for coats and fur jackets to shine. The versatile item we're introducing this time is a soft and warm short jacket made of wool fleece from the Fr...

2022/11/22

Monthly Recommendation #DAIWA PIER39

Monthly Recommendation#DAIWA PIER39 Monthly Recommendation#DAIWA PIER39 This month, we're featuring a colorful down jacket from the long-awaited women's collection by "DAIWA PIER39," a bra...

2022/11/16

Mix and Match #23 Forget-Me-Nots | Crew Neck Sweatshirt

Dull green fashion items are still very popular, and autumn is the perfect season for them. This time, we'll focus on Forget-me-nots' original new crew neck, which can be worn for a long season, a...

2021/06/29

Maybe! magazine × Forget-me-nots Nairu Yamamoto Interview

"Forget-me-nots" has the concept of "Street is beautiful, Sneaker is elegant" and portrays women as "For Creative girls, Independent women."Nairu Yamamoto, who works as a model and also launched ...

2021/03/22

Talking w/ Mr. Saturday founder Ulala Vol.2 About
"What is Jewelry and Sneakers for her?" By Forget-me-nots Director Kyoko NAKAJIMA

Her cherished jewelry and fashion centered around sneakers What do jewelry and fashion mean to Ulala, who is behind the jewelry brand "Mr. Saturday" and the apparel brand "SEE YOU YESTER...

2021/03/20

Talking w/ Mr.Saturday founder Ulala Vol.1
About "Messages she wishes to deliver to every woman" By Forget-me-nots Director Kyoko NAKAJIMA

What she, a positive and active person, wants to convey to everyone Before the season changes from spring to early summer, we are featuring the second POP UP STORE of “Forget-me-nots” with “Mr. Sa...

2021/03/03

TALKING w/ PURPLE THINGS designer KIKUNO
“What is Sneaker Culture and Street Fashion for her?” -NIKE AIRXOTIC
By Forget-me-nots Director Kyoko NAKAJIMA

Her sneaker culture. Sneaker culture and street fashion for KIKUNO, who is behind "PURPLE THINGS."What does she value when wearing sneakers? KIKUNO is wearing the "NIKE" Blazer MID 7...

2021/03/01

TALKING w/ PURPLE THINGS designer KIKUNO Vol.1 About “What she cherishes inside of her?”
By Forget-me-nots Director Kyoko NAKAJIMA

What she, a creative and independent woman, values The first ever pop-up store for "Forget-me-nots," which grand-opens on Saturday, March 6th, will feature "PURPLE THINGS," designed by KIKUNO. KIK...