Monthly Recommendation
#rokh
Monthly Recommendation
#rokh
The Coachella Valley Music and Arts Festival, one of the world's largest music festivals, which took place in the latter half of April, concluded on the 23rd. The artist who garnered the most attention was none other than the headlining girl group BLACKPINK!
BLACKPINK, who are active not only as idols but also in the fashion world, have seen the brands they wear instantly become popular, with many girls imitating their fashion style.
This time, we will introduce rokh, a brand by a Korean designer whose popularity has been boosted by BLACKPINK's regular endorsement, through the newly arrived SS23 collection.
１.TOPS | Two Tone Detailed Jersey Top ２.SKIRT | Eylets Belt Detailed Pleated Skirt ３.BLOUSE | Double Layered Cropped Blouse ４.DRESS | Two Tone Detailed Mask Dress
rokh, founded by Korean designer Rok Hwan, is a brand based in London that presents its collections in Paris, and its popularity has been steadily growing in recent years, making it a brand to watch.
１.BLOUSE | Double Layered Cropped Blouse ２.CARDIGAN | Fisherman Knit Cardigan ３.SKIRT | Multi Pleated Detailed Midi Skirt ４.COAT | Zip Detailed Trench Coat
Rok Hwan, who honed his tailoring skills at Céline and Louis Vuitton, creates elegant and modern ready-to-wear clothes that offer subtle individuality in easy-to-wear silhouettes.
１.TOPS | Long Sleeve Knit Top W/Side Strap ２.TOPS | Vest Knit Top W/Side Strap ３.JACKET | Windbreaker ４.PANTS | Windbreaker Trousers
The theme of the SS23 collection is "The Irrational View." This title reflects the idea that while the actual comfort and visual sensation are rational, the processes of silhouette and cutting are irrational (considered an interesting approach). Rok Hwan's collections, which challenge new cuttings and gradations each season and add a twist to existing styles, constantly update elegant beauty with contemporary passion and youthful energy.
１.BRA TOP | Bra Top W/Ruffles ２.SHIRTS | Embroidery Cotton Poplin Shirt ３.PANTS | Knee Cutout Denim Pants
The ideal woman in rokh's brand story—one who lives in the present, is independent, and strong—resonates with Forget-me-nots. Beyond their stunning details, rokh's clothes, imbued with powerful creativity, are sure to make us feel bolder and braver than ever. We await you with one of the finest selections in Tokyo.
