Monthly Recommendation
#rokh

This month, we are featuring rokh, a brand characterized by a balance of being "conceptual yet easy to wear."
rokh was founded in 2016 by Korean-American Rok Hwang, based in London. Rok gained three years of experience as a designer at CELINE and then worked as a freelance designer for Chloé and LOUIS VUITTON. The brand garnered significant attention from its debut collection and received the Special Prize of the LVMH Young Fashion Designer Prize in 2018.

１.CARDIGAN | Button Down Bra & Cardigan ２.SKIRT | Mini Knit Skirt ３.JACKET | Leather Patch Fleece Jacket

Furthermore, rokh gained even more recognition as one of the "Phoebe's Children," along with Daniel Lee of BOTTEGA VENETA and Peter Do of the New York brand, who also gained experience under Phoebe Philo, amidst the "Phoebe-mania" that erupted when Phoebe Philo left CELINE in 2017.

１.HOODIE | Boucle Embroidered Hooidie ２.SLEEVE | Detatchable Sleeve ３.SKIRT | SLASHED PLEATED MIDI SKIRT

With "Structured, Adaptable, Timeless" as its keywords and a strong emphasis on fabrics, rokh offers items that are unaffected by trends and can adapt to any occasion depending on how they are styled. Although the brand features many architectural designs that may seem unconventional at first glance, once you wear them, you quickly realize that every item, from knits and denim to sweats and lace dresses, is crafted with the woman who will actually wear it in mind.

１.CORSET | Bustier Corset With Logo Ribbon ２.SHIRT | Double Layer Shirt ３.PANTS | Belted High Waisted Trouser

As Rok says, he wants "women who take responsibility for their own lives" to wear his designs. The primary characteristic of rokh is its design that expands the wearer's free imagination. By manipulating how buttons are fastened, silhouettes can be significantly altered, and many items are created with layering in mind, emphasizing the individuality of each wearer while designing for femininity and strength.
We encourage you to try them on and discover your own unique ways of wearing and coordinating them.