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Nike Air Jordan 1 Retro OG "Atmosphere" in Forget-me-nots
The Air Jordan 1 "Atmosphere" is inspired by the pink bubblegum that Michael Jordan loved to chew during his active career. The pink color is combined with white to create a more feminine look.
We are featuring the lifestyle of an fmn staff member enjoying their important day while wearing "Atmosphere." Please also enjoy the original video.
Model by Sakura Fujishiro|Photo by mahiro 5ayama|Movie by Shota Tatekawa|Styling by Jihyeon Yuk|Text by Tintin Fan
Q.What were your impressions of wearing the Air Jordan 1 "Atmosphere" this time? Also, is it easy to match with your everyday clothes?
Sakura: They were very comfortable to wear. There are many color variations of Air Jordan 1, so I always wondered which colors would be easy to match with my everyday clothes. However, the glossy pink coloring of the Air Jordan 1 "Atmosphere" makes it suitable for cute outfits, and the navy color provides a contrast, making it easy to incorporate into daily life despite its roots as a basketball shoe. It also comes with three alternative laces—white, pink, and navy—so I'd like to use navy normally and switch to pink depending on my mood.
Q.Where do you usually spend your days off? Do you have any favorite spots?
Sakura: On my days off, I often go to a park near my home. I read a book during the bright, warm hours, and when I get hungry, I go to a nearby cafe for lunch, enjoying a relaxed pace.
Q.How did you discover by me stand, the location for this photoshoot? Do you come here often?
Sakura: A friend of mine, who is also a shop staff, works at by me stand, and I first discovered the place when they brought me here. Not only is every item on the menu delicious, but it's also on my commute route from home to work. So, on late shifts, I often have lunch at by me stand and then walk leisurely to the shop, making it a regular part of my commute routine.
Q.What kind of place is by me stand to you, Ms. Fujishiro?
Sakura: The peppermint green walls are so cute, aren't they? Also, the American-style atmosphere, renovated from a vintage apartment, is incredibly cozy, and I feel like time slows down when I'm at by me stand. When I visit alone, I treat myself to something delicious, and when I come with friends, we have long conversations and spend meaningful time. It's definitely one of my most cherished places.
Q.What kind of store is fmn to you, Ms. Fujishiro?
Sakura: It's a place where new culture is born. Neighbors often visit the store, and it feels less like a customer-staff relationship and more like a community formed through fmn with local residents. There are many apparel shops concentrated around Daikanyama, so we connect with nearby shops, visiting each other's stores, and communities naturally form among customers who bring their dogs, expanding our connections horizontally. While there was a lot of turnover in stores due to the coronavirus, I'm very grateful to receive warm words of encouragement from locals who want fmn to succeed.
Also, the staff members get along very well. We understand each other without needing to say a word, and it's a comfortable place for us staff, of course. We all strive to make it a comfortable place for our customers as well. There are four staff members in total, and we always get together and hang out once a month.
The Air Jordan 1 Retro High OG "Atmosphere" will be sold via lottery through the Forget-me-nots original app. Entries will begin at 12:00 PM on December 16th (Thursday), and the price will be 20,900 yen (tax included). If you're interested, don't forget to turn on app notifications.
Nike Air Jordan 1 Retro OG "Atmosphere" at Forget-me-nots
Click here for information on the lottery sale.
Add : 1-31-19 2F Higashi Shibuya-ku Tokyo
Tel : 03-6450-6969
Open : 8:00-20:00
Instagram : @buy_me_stand









