SUPER YAYA was founded in 2016 by designer Rym Beydoun. Beydoun, originally from Lebanon, graduated from Central Saint Martins in London and is now based in Abidjan, her roots.

SUPER YAYA is characterized by vibrant colors and playful designs that incorporate local traditional textiles and Afrofuturism, with a focus on women's wear. Adopting a style that blends 90s pop culture, local landscapes, and ethnic elements, it extensively uses hand-dyed and printed textiles to enhance the individuality of each wearer.

Key items include iconic logo T-shirts, jackets, pants, and dresses, which not only add color to everyday life but also express a unique worldview that subtly combines street style with refined modern elements. The design philosophy, which integrates Côte d'Ivoire's culture and landscape with Lebanon's sophisticated aesthetics, is highly acclaimed internationally, positioning it as an emerging brand that connects African tradition with contemporary fashion.

Please check out the latest collection on our online store and in-store.