"Shop & Online Store" GRAND OPEN

"Street is beautiful, Sneaker is elegant"

A new store proposing sneaker styles for creative and independent women

is opening in Daikanyama, Tokyo.

A women's-only sneaker and apparel select shop, "Forget-me-nots", will open in Daikanyama, Tokyo, on Saturday, March 6, 2021. The official online store will launch on Friday, March 5, and a ZOZO TOWN store will open on Wednesday, March 10.

"Forget-me-nots" proposes urban and modern styles for creative and independent women in their 20s and 30s, centered around sneakers and mixing street fashion with domestic and international designer clothing.

Key brands include "NIKE", "Courreges", "AMBUSH", "rokh", "Charlotte Chesnais", "WE11DONE", "GANNI", and "Forget-me-nots" original lines, offering a complete selection of apparel, shoes, bags, accessories, and cosmetics.

The shop concept is "Street is beautiful, Sneaker is elegant".

We believe that sneakers and street style are essential wardrobe items for modern women who work creatively and actively. We propose new sneaker styles and street styles that combine beauty and strength for independent women.

The shop name "Forget-me-nots" refers to the English name for the flower.

Every woman is a flower with her own beauty, and independent women
stand strong and beautiful always, no matter the path.
Forget-me-nots are wildflowers, "wild flowers" that bloom in the street.
We projected the wild beauty and strength, and the unique radiance of each individual, onto these flowers.

For this first season, a women's team consisting of visual artist Takako Noel, stylist Kumi Saito, and flower artist Emi Shinozaki was formed to create the key visuals, expressing the style that represents "Forget-me-nots".

BRAND LIST

〈Shoes〉
・adidas・Ancient Greek Sandals　・CONVERSE　・Dr.Martens ・New Balance　・NIKE
・PUMA　・Reebok ・Reike Nen　・SUICOKE ・Teva　・VANS

〈Wear〉
・AMBUSH ・Aries ・beautiful people ・courreges　・Forget-me-nots (originals)
・GANNI ・Levi's ・PERVERZE　・Positive Message　・PURPLE THINGS
・rokh　・THE NORTH FACE ・TOGA PULLA　・WE11DONE

〈Accessories〉
・BLANC..　・Charlotte Chesnais ・Comme des Garcons Walle　
・KIJIMA TAKAYUKI　・KNOWHOW JEWELRY　・MAISON BOINET
・NATIVE SONS　・Yuzefi

〈Cosmetics〉
・COMME des GARCONS Parfums　・D.S.&DURGA　・Histoires de Parfums　・Waphyto　
・WHOLE TREE　・YUMEDREAMING