Pop up store - kotohayokozawa
3.19 Sat - 3.27 Sun at Forget-me-nots

Pop up store - kotohayokozawa
3.19 Sat - 3.27 Sun
at Forget-me-nots

From Saturday, March 19 to Sunday, March 27, 2022, Forget-me-nots Daikanyama main store will host a POP-UP STORE for kotohayokozawa to commemorate its 1st anniversary.

Launched in 2015, kotohayokozawa is a women's brand that focuses on one-of-a-kind items created with an improvised approach. In addition to their main collection line, they also offer two other lines: "to do" and "somebody."

The POP-UP STORE, starting March 19 (Saturday), will feature a rich selection of items including the 2022 Spring/Summer collection and standard pleated tops. In addition, 15 special one-of-a-kind reconstructed items from the "somebody" line, which exclusively uses recycled materials, will also be available. We invite you to experience the unique world of kotohayokozawa in person, where every encounter is special. You might just find something perfect for you.

This time, we interviewed Kotoha Yokozawa, the designer of kotohayokozawa, to revisit the brand's story, her approach to manufacturing, and the thoughts put into the 15 unique customized items.