Pop Up Store - YIE YIE
6/3 Sat - 6/11 Sun at Daikanyama Store
6/17 Sat - 6/25 Sun at Fukuoka Store

Established in 2015 by creative director Sunyuul Yie as a sister brand to YUUL YIE, YIE YIE is based in Korea and builds on the artistic and unique sensibility of its main brand, YUUL YIE. Its biggest attractions are its designs, which are primarily composed of heart and ribbon motifs, and its rich color variations. Most of the shoes are made of real leather, ensuring that only high-quality products that can be used safely for a long time are sold. The brand also achieves thorough control of sales volume and quality through made-to-order production. This has led to the brand being loved not only in Korea but also around the world.

At this pop-up store, in addition to new shoe collections, we will have a large selection of our popular bag collections, including Sasha and Sierra, and the new Eden. Forget-me-nots will also release collaboration items with Ty, an American toy manufacturer. Please note that all items will be available in limited quantities in Japan. * The combination of keychains and dog tags will be random.

Furthermore, on Saturday, June 3rd, Creative Director Sunyuul Yie from Korea will visit the Forget-me-nots Daikanyama main store for a customer service event. As a designer and fashion icon with many fans in Korea, she will be available to discuss the brand and product designs directly with customers while they shop. The event will be packed with content during the period, so please stop by.