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SUPER YAYA is a fashion brand based in Côte d'Ivoire, West Africa, launched in 2016 by designer Rym Beydoun.
It features vibrant colors and playful designs incorporating local traditional textiles and Afrofuturism, primarily offering womenswear. The design philosophy, which merges the culture and landscapes of Côte d'Ivoire with the aesthetics of Beydoun's native Lebanon, has gained international acclaim, establishing it as a prominent emerging brand that connects African tradition with contemporary fashion.
It features vibrant colors and playful designs incorporating local traditional textiles and Afrofuturism, primarily offering womenswear. The design philosophy, which merges the culture and landscapes of Côte d'Ivoire with the aesthetics of Beydoun's native Lebanon, has gained international acclaim, establishing it as a prominent emerging brand that connects African tradition with contemporary fashion.
