beautiful peoplebeautiful people

Over-engineered Strap

beautiful people bag

beautiful people 2025 AW Collection

―Detail―
・Phone holder determined by an excessive amount of packed functions
・Numerous parts can be joined together with cross-shaped intersection components
・Shoulder cord comes with a mesh drawstring pouch
・Features three-dimensional hand-knitted cords on the handle and shoulder
・Phone holder is made of tarpaulin material with a three-tier brand logo engraved

―Fabric―
・Uses lightweight, sheer mesh

＜beautiful people＞
beautiful people is a Japanese fashion brand by Hidenori Kumakiri.
The brand designs clothing that brings joy and comfort to wearers, making them feel beautiful just as they are.
It affirms the diversity of the world and finds new beauty in various elements of everyday life, sometimes in conflicting or contradictory concepts.
By freeing wearers from preconceived notions and prejudices in fashion regarding size, gender, material, pattern, color, etc., the brand creates new standards that bring out the true beauty within each individual.