HOKAhoka

Ora Primo

hoka

On sale from 9:00 AM on Thursday, January 15, 2026

The ORA PRIMO is designed with a futuristic silhouette, inheriting the ORA series' recovery features to soothe feet after a run.
It features a soft knit collar, a stretch lacing system, and a padded upper, offering year-round slip-on comfort.

Best for:
Recovery
Lifestyle

Features:
[UPPER]
Padded upper
Knit collar
Zigzag stitch details
Stretch lace system
Protective toe bumper
Reflective bird logo branding
Zigzag stitch on vamp and heel webbing
Reflective HOKA branding on lace loop
Reflective material on heel webbing
[OUTSOLE]
30% recycled rubber outsole

＜HOKA＞
The brand name "HOKA" comes from the Maori phrase "Time to Fly."
Its main characteristic is a midsole that is approximately twice as thick as that of conventional running shoes. It is a brand based on the concept of entirely new running shoes.