HOKAhoka

Ora Primo

hoka

On Sale Starting Thursday, January 15, 2026, at 9 AM (JST)

The ORA PRIMO is designed with a futuristic silhouette, inheriting the recovery features of the ORA series to soothe feet after a run.
It features a soft knit collar, a stretch lace system, and a padded upper, pursuing comfortable wear as an all-season slip-on.

Use
Recovery
Lifestyle

Features
[UPPER]
Padded upper
Knit collar
Zig-zag stitch detail
Stretch lace system
Protective toe bumper
Reflective bird logo branding
Zig-zag stitching on vamp and heel webbing
Reflective HOKA branding on lace loops
Reflective material on heel webbing
[OUTSOLE]
30% recycled rubber outsole

＜HOKA＞
The brand name "HOKA" comes from the Maori language of New Zealand, meaning "Time to Fly."
Its biggest feature is a midsole with approximately double the volume compared to typical running shoes. It is a brand concepted around entirely new running shoes.