Feature
Forget-me-nots
Director’s Recommendations
- AMBUSH
The LVMH Prize, which started in 2013, is an award competition organized by a global luxury business group that helps new talents gain recognition and make their international debut. I personally look forward to it every year and keep a close eye on it.
There's also a dedicated Instagram account, so be sure to check it out!
I remember being so excited when I heard this news – a female designer creating men's jewelry for a global luxury brand! That's really cool.
Well-known examples include ＜NIKE＞ and ＜Converse＞. More recently, they even collaborated with the LVMH Group's champagne brand, ＜MOET CHANDON＞! The short video for this collaboration took inspiration from "ASMR," a trend on YouTube, and the stimulating editorial, typical of ＜AMBUSH＞, became a hot topic. (Incidentally, it was produced by "kidzfromnowhere," a production company known for its excellent creative work that stimulates both auditory and visual senses. Truly a perfect match.)
Forget-me-nots carries ＜AMBUSH＞ jewelry, including their iconic lighter case necklace, and their apparel line, which has surpassed jewelry in popularity.
Let's check them out!
First, we have the lighter case necklace, now an icon of the brand. It's available in silver and gold.
"Ss21 Lighter Case Nkl S" ¥26,400(tax included)
These earrings feature delicate yet rugged natural baroque pearls and silver in an irregular shape. The posts also have a unique design.
"Met Dipped Pearl Earrings" ¥44,000(tax included)
A bracelet designed by connecting safety pins. Available in silver and gold, one part has a reversed material and can be separated and used as earrings.
"Safety Pin Link Bracelet" ¥59,400(tax included)
Shoes and apparel also feature iconic items.
These thong mule sandals have a striking cushioned volume. The thick heel makes them easy to wear, while the leather finish adds a touch of luxury.
"Cushion Mule" ¥63,800(tax included)
This one-shoulder tank top will be a big hit for the upcoming season. It makes an impact as a main item or as an inner layer.
"Off Shoulder T-Shirt" ¥36,300(tax included)
A trendy top made from thin, fitted material with a monogram print. This can also be used as a main item or an inner layer. Just layering it under a T-shirt or sweatshirt creates a unique styling.
"Ladies Fitted Crewneck" ¥39,600(tax included)
Check out our staff's styling!
We will continue to introduce recommended brands!
Thank you for reading to the end.
Forget-me-nots - DIRECTOR
kyoko nakajima
After studying abroad in France, working in department store sales, buying, and PR, she now serves as the branding director for several accounts, including fmn. She is involved in domestic and international brand businesses. She is dedicated daily to activities that connect Art, Culture, Fashion, and the People involved in them.
@quioco
