<New Brand>KNOWHOW

KNOWHOW has been newly added to Forget-me-nots' lineup starting from the 2021 Autumn/Winter season.
Please be sure to check it out.

"KNOWHOW" is a unisex jewelry brand from Japan that started in 2018.
It offers new, stress-free jewelry for both pierced earring and clip-on earring users.
Beyond simply selling jewelry, the KNOWHOW creative team, well-versed in fashion, also shares fashion tips—the "know-how."
KNOWHOW-forget-me-nots
<Available at>
・Forget-me-nots Daikanyama Main Store
・Forget-me-nots Online Store


Click here for the full "KNOWHOW" product lineup.