Pop Up Store - Cycle by myob
9/17 Sat - 9/25 Sun at Forget-me-nots

Cycle by myob is a brand that utilizes environmentally friendly materials and technologies, rebranded in the 2020AW season by COMI, the designer who launched the New York-based brand M.Y.O.B NYC. While maintaining its edgy designs, the updated products for more real-life clothing actively use eco-friendly materials.

"As various environmental problems are discussed, we are unsure what to do. Perhaps the most crucial thing now is for many people to take even a small action on this issue." Through the "cycle" project, designer COMI aims to create an opportunity by expressing environmental issues in a casual and unique way.

The 2022 Fall/Winter collection from Cycle by myob is now available. Under the theme "BLUE UTOPIA" and the concept, "Where is Utopia in modern times? Our beautiful planet is made of blue seas and blue skies," the collection is filled with "blue," the color of coexistence.

The lineup includes a wide range of items that can be worn by anyone and broaden styling options, such as the popular heavy-ribbed MA-1 jacket, double-structured denim pants, and oversized long-sleeve T-shirts. These functional yet sophisticated designs are sure to be a big hit this season.

To commemorate this second POPUP STORE, we have created a special Cycle by myob × Forget-me-nots collaboration hat. This collaboration links Cycle by myob's 2022AW concept "BLUE UTOPIA" with the blue flowers of Forget-me-nots. The design features a hand-drawn illustration by Kristina Tuzova, a Russian artist who collaborates with Cycle by myob every season, depicting a strong woman and Forget-me-not flowers, as inspired by Forget-me-nots. Don't miss out on the wider range of items available during the period.

Cycle by myob

Click here for item list