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Ayla

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＜Rave Review＞
Founded in 2016 by Josephine Bergqvist and Livia Schück from Sweden.
Focusing on sustainable and high-quality womenswear, the brand's philosophy of zero waste is reflected in its striking patchwork style.
By combining locally sourced textiles, including household items like curtains and blankets, they create designs with impressive contrasts in color and shape.
In 2019, the brand won the H&M and ELLE Newcomer Award, participated in the Gucci Film Festival in 2020, and became an LVMH Prize semifinalist. This leading upcycling fashion brand, currently receiving significant attention, is now making its Japanese debut at Forget-me-nots.